Infringe at Your Own Risk

Trademarks 101 — Why Names Matter

Episode SummaryIn this episode of Infringe at Your Own Risk, intellectual property attorney Rand Bateman of Bateman IP dives deep into the world of trademarks. Rand explains why trademarks are essential for building brand recognition and trust, sharing real-world examples of how companies like Wilson, Tiffany, and Apple have leveraged trademarks to create immense value.
Listeners will learn the critical differences between generic, descriptive, suggestive, arbitrary, and fanciful marks—and why some trademarks are stronger than others. Rand also reveals how businesses can avoid costly mistakes, such as choosing conflicting brand names, failing to register trademarks early, or allowing “naked licensing” to weaken their protection.
Whether you’re an entrepreneur, small business owner, or an established brand, this episode provides essential insights on how to safeguard your name, logo, and reputation while maximizing long-term brand value.
 
Key Timestamps00:00 – What is a trademark and why does it matter?01:20 – How brands like Wilson and Tiffany built value through trademarks03:00 – The power of brand perception and luxury identities05:00 – Why trademarks hold more value than physical assets07:00 – How quality (or poor quality) affects your brand reputation09:00 – Avoiding trademark conflicts and cease-and-desist letters10:00 – Importance of trademark searches and documenting use12:00 – Registering trademarks early to secure nationwide rights14:00 – Can you reuse an expired trademark?16:00 – TM vs. ®: What’s the difference and when to use them?18:00 – Types of trademarks: generic, descriptive, suggestive, arbitrary, and fanciful20:00 – How trademarks become generic and lose protection22:00 – Naked licensing and how it can destroy your trademark
 
About the Show:Infringe at Your Own Risk is a podcast for creators, innovators, and entrepreneurs who want to understand how intellectual property law protects their ideas, and how to avoid costly legal mistakes. Hosted by Kevin Rosenquist and featuring IP attorney Randall Bateman of Bateman IP.
 
Bio:Randall Bateman is a registered patent attorney and founder of Bateman IP, a Utah-based intellectual property law firm. He has over two decades of experience helping inventors, startups, and businesses protect and enforce their ideas.
Learn more or connect with Randall at batemanip.com or email rand@batemanip.com

Why Patents Matter

Episode SummaryIn this episode of Infringe at Your Own Risk, intellectual property attorney Rand Bateman of Bateman IP takes a deep dive into patents—what they are, why they matter, and how they power innovation. Rand explains how patents work as a social contract, granting inventors exclusive rights while encouraging public disclosure to fuel technological progress.
He shares practical insights into the patent examination process, including how examiners assess novelty and obviousness, why “designing around” patents often leads to new inventions, and how litigation can hinge on the meaning of a single word. Rand also explores the benefits and risks of provisional patent applications, how individuals (not just corporations) can patent their ideas, and why even a small innovation can generate millions in royalties.
Whether you’re an inventor, entrepreneur, or business owner, this episode offers clear, actionable guidance on navigating the patent process and making the most of your innovations.
Key Timestamps00:00 – Why patents are crucial for inventors and businesses01:00 – How patents encourage innovation and knowledge sharing03:00 – The evolution of technology through design-arounds05:00 – The step-by-step patent application process07:00 – How examiners assess novelty and obviousness09:00 – Real-life patent disputes and litigation challenges12:00 – Monetizing patents: royalties, licensing, and big payouts14:00 – Provisional patents explained and common mistakes16:00 – How long does it take to get a patent approved?18:00 – Why even small inventions can be incredibly valuable20:00 – Key takeaway: Early strategy and proper filings save time and money
About the Show:Infringe at Your Own Risk is a podcast for creators, innovators, and entrepreneurs who want to understand how intellectual property law protects their ideas, and how to avoid costly legal mistakes. Hosted by Kevin Rosenquist and featuring IP attorney Randall Bateman of Bateman IP.
Bio:Randall Bateman is a registered patent attorney and founder of Bateman IP, a Utah-based intellectual property law firm. He has over two decades of experience helping inventors, startups, and businesses protect and enforce their ideas.
Contact:Learn more or connect with Randall at batemanip.com or email rand@batemanip.com

What Counts as Infringement?

Episode Summary
In this episode of Infringe at Your Own Risk, Intellectual property attorney Rand Bateman of Bateman IP breaks down the complex world of infringement. Rand explains what infringement truly means in IP law, covering patents, copyrights, trademarks, and trade secrets. He shares real-life legal battles, including high-profile billion-dollar cases, and explains how even a single overlooked detail can spark years of litigation.
Listeners will gain a clear understanding of how to avoid common IP pitfalls, why proper agreements are crucial for businesses, and how even small companies can unknowingly risk lawsuits. Rand also emphasizes the importance of due diligence, ethical business practices, and consulting legal counsel before making critical IP decisions.
Whether you’re a business owner, creative professional, or entrepreneur, this episode is packed with practical advice to help you steer clear of costly infringement issues.
Key Timestamps
00:00 – What is infringement in IP law?01:00 – Patent infringement examples03:30 – Billion-dollar patent disputes05:00 – Trade secrets gone wrong06:30 – Copyright infringement mistakes10:00 – Trademark confusion explained13:30 – Priority matters in trademark law16:00 – Trade secret misappropriation18:00 – Key takeaway: Due diligence saves you thousands
About the Show:Infringe at Your Own Risk is a podcast for creators, innovators, and entrepreneurs who want to understand how intellectual property law protects their ideas, and how to avoid costly legal mistakes. Hosted by Kevin Rosenquist and featuring IP attorney Randall Bateman of Bateman IP.
Bio:Randall Bateman is a registered patent attorney and founder of Bateman IP, a Utah-based intellectual property law firm. He has over two decades of experience helping inventors, startups, and businesses protect and enforce their ideas.
Contact:Learn more or connect with Randall at batemanip.com or email rand@batemanip.com

What Is Intellectual Property and Why Does It Matter?

Episode Summary:In the premiere episode of Infringe at Your Own Risk, host Kevin Rosenquist sits down with Randall Bateman, founder of Bateman IP, to break down the fundamentals of intellectual property law. From patents and trademarks to copyrights and trade secrets, Randall explains what each type of IP protects and why it matters, especially for startups, inventors, and creatives. He also shares how he unexpectedly found his way into IP law and what you should look for when hiring an attorney in this highly specialized field.
Key Timestamps:
00:34 – What intellectual property really means and why it matters
02:46 – Understanding the types of patents: utility, design, and plant04:24 – How copyrights protect creative work and why duration matters
06:55 – The power of trademarks and how they protect brand identity09:02 – What makes a trade secret, and why your client list may be the most valuable one11:34 – Why you need the right type of attorney for your IP issue13:22 – Rand’s unexpected career shift from pre-med to patent law15:36 – What to look for when hiring an intellectual property lawyer18:14 – A cautionary courtroom tale about experience gaps in IP litigation
About the Show:Infringe at Your Own Risk is a podcast for creators, innovators, and entrepreneurs who want to understand how intellectual property law protects their ideas, and how to avoid costly legal mistakes. Hosted by Kevin Rosenquist and featuring IP attorney Randall Bateman of Bateman IP.
Guest Bio:Randall Bateman is a registered patent attorney and founder of Bateman IP, a Utah-based intellectual property law firm. He has over two decades of experience helping inventors, startups, and businesses protect and enforce their ideas.
Contact:Learn more or connect with Randall at batemanip.com or email rand@batemanip.com